Indie Merch Merger

Independent merchandise companies Downright Merchandise and Overcast Merch have merged to form Armada. The company will employ 170 people and operate in 250 stores with a production facility in Long Beach, California. Both predecessor companies operated primarily in the punk, metal and hardcore space, though they have since expanded into other genres and consumer licensing.

The roster includes Thrice, Tom Morello and Death Row Records.

“Armada will have greater ability to support more creative projects in branding and merchandising at a time when merch and e-commerce are becoming essential parts of any public figure or performer’s business,” Overcast co-founder Andrew Doyle said.