Down Right Merchandise and Overcast Merch Inc. are announcing their merger into Armada. This new company employs more than 170 employees across multiple international locations, including the company’s Boston headquarters and Long Beach, CA, production facility.

The two companies share a commitment to guiding their clients holistically, providing branding, physical merch, and ecommerce support. Their complementary strengths made a combined effort highly desirable, with Overcast’s production expertise boosting Down Right’s ecommerce and branding know-how, though both companies do both.

With shared roots in the hardcore/punk, rock, and metal scenes, they have expanded beyond music in recent years to support indie brands and creators. Some of the companies’ past clients include music artists and brands such as Thrice, Tom Morello, Owl City, and Death Row Records. They have also served consumer brands, including Everyday Astronaut and Grillo’s Pickles, as well as creators such as Matty Matheson.

The merged company will be able to do even more for and with clients, building on the more than 30 million dollars paid to clients and the 250+ stores under the company’s combined management. With expanded scale and reach, Armada will rival major labels’ merch operations in size and scope, bringing underground moxie to an increasingly important aspect of artists’ and creators’ businesses.