Down Right Merchandise and Overcast Merch Inc. Join Forces to Create Armada

Two companies form an indie merch powerhouse able to take on the biggest players in the space.
 

Down Right Merchandise and Overcast Merch Inc. are announcing their merger into Armada. This new company employs more than 170 employees across multiple international locations, including the company’s Boston headquarters and Long Beach, CA production facility. 
 

The two companies share a commitment to guiding their clients holistically, providing branding, physical merch, and ecommerce support. Their complementary strengths made a combined effort highly desirable, with Overcast’s production expertise boosting Down Right’s ecommerce and branding know-how, though both companies do both. 
 

With shared roots in the hardcore/punk, rock, and metal scenes, they have expanded beyond music in recent years to support indie brands and creators. Some of the companies’ past clients include music artists and brands such as Thrice, Tom Morello, Owl City, Death Row Records. They have also served consumer brands including Everyday Astronaut and Grillo’s Pickles, as well as creators such as Matty Matheson.
 

The merged company will be able to do even more for and with clients, building on the more than $30M paid to clients and the 250+ stores under the company’s combined management. With expanded scale and reach, Armada will rival major labels’ merch operations in size and scope, bringing underground moxie to an increasingly important aspect of artists’ and creators’ businesses.  
 

“We see enormous potential in our combined forces and expertise. We share common values and a history of building from the ground up, and we complement each other perfectly,” says Andrew Doyle, cofounder of Overcast. “Armada will have greater ability to support more creative projects in branding and merchandising at a time when merch and ecommerce are becoming essential parts of any public figure or performer’s business.”
 

“Inherently, music is a relationship-based business. We knew about each other and realized we could do more if we teamed up. As we discussed a potential merger, we spent a lot of time talking about how to collaborate, how to create a company culture, not just business structure,” explains Seamus Menihane, CEO and cofounder of Down Right. “The geographic spread and connections, plus our strengths in physical production and D2C commerce, means we’ll be able to serve more people in more ways together. It just made sense.”
 

About Armada
 

Armada is the union of Down Right Merchandise and Overcast Merch Inc., merging two powerhouse teams into one dynamic force. This collaboration brings together years of expertise and shared values to create, amplify, and manage fully integrated, custom merch solutions—optimizing brands across the globe.
 

At its core, Armada is driven by efficiency, commitment, and a fan-forward ethos. We’re not just providers of merch—we’re creators of demand, magicians of efficiency, and collaborators at heart. We invest in technology, distribution, and digital marketing to empower artists, brands, and businesses to expand their presence and drive engagement.
 

Armada is anchored by a diverse and connected team dedicated to building lasting relationships and delivering an optimized, seamless experience that balances quality, innovation, and brand integrity.